My Facebook Advertising Strategy

I’ve dabbled in Facebook ads in the past, but I really haven’t given it enough of a chance to see results. Now, I’ve decided to find out if it lives up to the hype, and this time I’m going to do it right.

fb_ads

Facebook offers automatic ad optimization (called optimized CPM) and I never used or understood it in my previous attempts.

Previous Attempts:

Create ad. Throw $30 at Facebook. Get some clicks. No Sales. $30 is gone. End of Story.

Seems pretty weak, right?

Using Automatic Ad Optimization:

Create a bunch of different ads. Choose a mid-sized audience. Install conversion tracking on my site so facebook knows which ads are generating sales. Let Facebook automatically identify and run the best ad to the best audience to get me the most sales. and Boom! I’m a billionaire.

Is it really that easy?

I’m sure it isn’t. Your ads have to be good. Your audience has to be well-chosen and highly targeted. Also, there are certain truths about purchasing psychology that play into it. Recently, a marketing friend of mine told me that a person has to encounter your product ad 3 times (on average) before they’ll be inclined to purchase. That means even if you hit the right people with the right ad, you still have to find them enough times to get it to turn into a sale.

My Plan

I haven’t decided how big my ad budget is yet, but I plan to make myself a student of Facebook advertising. I’ll be meeting with my marketing friend next week to discuss it and I’m considering purchasing a course on Facebook advertising.

I’ll be sharing the things I learn on this blog, so make sure you subscribe!

Two Blog Posts I Found Useful on Facebook Ads:

Good blog post on Optimized CPM: http://allfacebook.com/dennis-yu-optimized-cpm-facebook_b103941

I also learned a lot from this post: http://www.jonloomer.com/2013/10/03/how-to-sell-on-facebook/

Re-Engage: The Second Best Time is NOW

I’ve been feeling disengaged recently.  The things I’m working on don’t seem to be working. I need to re-engage and find new avenues. More exploration. More learning. More people.

Check out http://www.scrunchieleash.com and let me know if you have any suggestions on how I can drive traffic. It’s up. It works. It looks pretty good. How do I get people there?

The Time Is Now

The Time Is Now

It’s Big. It’s Scary. And it happens ever so quietly…

I haven’t been writing as regularly as I mean to, but I’ve been pretty busy. It’s time to get serious about starting a business. This decision was not easy. It’s big. It’s scary. And it happens ever so quietly with the click of a submit button on a website.

I just withdrew from my Masters of Engineering program. (like 5 minutes ago)

Doing your masters is a part of the overall engineering development program I’m part of, but I realized this week that my requirements to the program had been fulfilled. I have a few other projects and trainings to finish up before my evenings are actually my own, but grad school will no longer be taking my time. Sometimes “time management” means spending less time on facebook, but sometimes it means something much bigger.

“But they’re paying for your grad school! Why don’t you just finish!”

Imagine spending an entire semester – hours and hours every week – learning about how a ball presses into a surface. While useful to some engineering applications, this is not helping me toward my ultimate goal: Starting a successful business. I can’t put this on hold for another 2 years. It’s happening now. I’m taking back my evenings so I can make this happen. I don’t plan to quit my day job any time soon, but grad school had to go.

It’s big. It’s scary. But I know this is ultimately the right move.

 

You Don’t Need Photoshop: Blurred Edges

If you operate a blog or a website, you know how important good images are. The only issue is that not everybody can afford fancy tools like Photoshop, so here is another lesson on editing photos with Powerpoint.

Read the first lesson here.

Adding Blurred Edges Like Instagram

Dog Original

Original

Dog After Powerpoint

After Powerpoint

First, I used the Corrections drop down menu and the Colors drop down menu to adjust brightness, contrast and saturation to make the colors more vivid. (The overhead light in my living room just wasn’t giving me the drama I wanted)

Next is the cool part.

Copy and Paste the image so you have three copies. Use the Crop to Shape tool to crop one to a medium oval and one to a small oval.

Crop to Shape

Crop to Shape

Make sure the three images are lined up correctly with each other.

ProTip: Use the arrow keys to make fine adjustments to position.

Then you can use Picture Effects to give the two ovals Soft Edges. I made all three images different colors so you can see what I mean.

Layered Pictuers

Layered Pictures

After that you’ll be able to blur the background using the Soften tool under the Corrections drop down. Use the medium-sized oval to create an intermediate level of blur so it blends nicely.

ProTip: Select all three layers (like I did above) and right click. Select Save as Picture to output all three as a single image.

That’s it!

Edits like this take 5 minutes.. and on my computer, Photoshop would still be starting up by the time I’m done with this.

If you found this helpful, leave me a comment below!

How To Accomplish Your Goals

This one is short and sweet: Write it down.

Yesterday I was challenged by Neil Patel (along with everybody else in his mailing list). Here was the challenge and I suggest you do it too. Actually do it.

  1. Go to your analytics tool and look up how many unique visitors your site had in the last month. Mine was 455.
  2. Choose your target for the next month. Neil suggests doubling your traffic.
  3. Then write “Between DateA and DateB I will bring in X unique visitors to MyWebsite.com”
  4. Tell somebody about it and make yourself accountable.

Here is mine. (JK are my initials, I’m not Just Kidding about this.)

My traffic goal for March

My traffic goal for March

Neil also has some great content out there on how you can increase your traffic. Here is his blog: http://www.quicksprout.com/blog/

Today I’m also writing down what I need to accomplish to make those 910 unique visitors a reality.

Here is my todo list to make Scrunchieleash.com a success. Coffee will be needed.

Today's todo list

Today’s todo list