Yesterday marked 1-month since I launched http://www.scrunchieleash.com. Here is a quick review of how the month has gone.
25 Leashes Sold
- 0 Retailer Sales
- 20 Scrunchieleash.com Sales
- 5 In-Person Sales
- 0 Etsy Sales
4 Retailers Contacted
1 Online Retailer Added (http://mrchowsemporium.com/)
1 Blog Review Pending
6 Facebook Posts by Customers
27 Shelter dogs walked (ahead by 2)
This was a good first month. We got some steam on the launch and made some sales. One concerning fact is that the majority of sales and activity was in the first 2 weeks. There was a drop-off after launch so I need to figure out how to reinvigorate myself and my marketing campaign.
My biggest challenge right now is time. I work a full-time job during the day and I’ve been taking grad school classes in the evenings. As the semester has been picking up, my time and energy available to scrunchie leash has diminished. I need to rework my schedule and get back in the game.
Another huge challenge I’ve been having is developing content for the scrunchie leash blog. I’m going to go more in depth on this in a later post.
My goals for this next month include:
- Add 5 retailers
- Get 5 blog mentions from doggy blogs
- Write 2 scrunchie blog posts per week.
I see retailers as my best sales channel going forward and I see blogs (both mine and others) as the best way to reach new customers. As you can see with my goals, I’m planning to focus on those.
As usual, I’m always looking for feedback! Please leave your thoughts in the comments below!