When you get squeezed for time, do your social media fall by the wayside? This happens to me all the time and I feel terrible when I wake up 5 days later to see my traffic has plummeted.
I do my entrepreneurial work in my free time. I also work a full-time job and take grad classes in the evenings. As the semester picks up, the amount of free time I’m able to find has all but vanished. Here is one step I’m taking to reclaim my sanity.
Putting My Social Media On Autopilot
This is something that marketing gurus talk about doing ALL THE TIME but there were various reasons I always ignored it.
“It’s really impersonal if it’s planned.” ~Me
Disappearing for a week at a time is impersonal. You can still respond to comments and interact.
“Generating the content is the hard part, not remembering to post it.” ~Me
Creating content is easier when you do a lot at once. Take a picture, add a funny phrase. Tell a joke. Link to a blog post. Comment on relevant current events.
Sitting down and writing 1 post takes me about 30 minutes. Sitting down and writing 10 posts takes me about 1 hour 30 minutes.
Due to necessity, I finally took the plunge and I wish I had a LONG time ago. It’s FREE. There are some limitations to the free account, but don’t let that be an excuse. Did I mention it’s free?
Here are the steps I took that you can easily copy.
- Go to https://bufferapp.com/
- Add your social media accounts. I’m using the Scrunchie Leash facebook page and twitter account.
- Choose a posting schedule. Choose time. Choose days. Don’t get hung up on this. You can change it tomorrow if you change your mind. I picked the evening every day on facebook and the afternoon every day on twitter.
- Write a post and click “Buffer”
- Continue writing posts until your buffer queue is full (10 posts)
That’s it! Your social media is covered for the next 10 days. You can always post more if inspiration hits or you think of something that is time-dependent, but your minimum is covered.