The first handmade versions of the product are done. (Thanks Mom!)
Introducing the Scrunchie Dog Leash!
The leash is about 3 feet long when relaxed and stretches to 5′ 6″. It acts like a normal leash, but won’t drag on the ground and won’t get tangled in your dog’s feet.
This is ideal for runners who don’t want to keep adjusting their hands depending on where the dog is.
It is also great for cold weather because you can keep your hands in your pockets!
I plan to first sell the leashes on Etsy to see if there is a demand for them. Also, to test the product and see what people do and don’t like about it. Then, I plan to start selling from my own site (which I haven’t made yet).
By “soft launching” I mean that I’m selling them and starting to tell people about them and get the word out. I plan to make a facebook page and a twitter page for them specifically. If it proves successful, I will use the customers I get to understand how and where I should be placing my advertising.